Market Data
Grocery Retail Trend
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£105 million was added to the value of the retail chicken
market last year, taking it to £1.75 billion. This represented growth
of 6.3%. |
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Retail sales rose both in volume and value terms. The drive towards
convenience helped the value-added sector grow by 14%. |
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Fresh whole chicken finally halted the decline in sales and remained
static in 1999. Frozen continued to decline, down nearly 18% in
value and 26% in volume. |
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The trend towards further processed products saw growth of 14% adding
over £89 million to the value of the sector. |
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The majority of chicken was sold through the top six supermarkets, comprising 77% of all retail chicken sales. Once again, butchers' shops suffered a drop in sales, with only 4% (reduced from 4.8% in 1998) now being sold through this channel. | |
Total Retail Chicken Market Figures
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Volume (Tonnes) | ||||
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1998 |
1999 |
%share |
Y/Y% change |
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Primary |
357,955 |
355,731 |
72.2 |
-0.6 |
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Value Added |
123,641 |
137,024 |
27.8 |
10.8 |
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Total Volume |
481,596 |
492,755 |
100 |
2.3 |
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| Data Source: Taylor Nelson Sofres. Year ended 09.01.00 | |||||
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Value (£’000s) | ||||
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1998 |
1999 |
%share |
Y/Y% change |
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Primary |
1,016,477 |
1,031,830 |
58.6 |
1.5 |
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Value Added |
638,278 |
727,773 |
41.4 |
14 |
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Total Volume |
1,654,755 |
1,759,603 |
100 |
6.3 |
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| Data Source: Taylor Nelson Sofres. Year ended 09.01.00 | |||||
