Market Data
Total Chicken Market
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British consumers ate 3.7% more chicken in 1999 than in 1998*. (* BCA estimates) |
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Imports have continued to grow, up 17% in 1999, due in the main
to cheaper prices caused by the strength of sterling and the regulatory
costs imposed on the British industry. |
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The trend towards a cash-rich, time-poor culture has meant less
time for in-home cooking and more time and money available for both
restaurant and takeaway food. This is borne out by the continued growth
of fast-food outlets and chicken's position as a versatile, healthy
and value-for-money ingredient in the restaurant trade. Takeaway Sandwiches,
where chicken is the most popular flavour, also continue to have a
significant impact on the market. |
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The total retail market was worth £1.75 billion in 1999, an increase
of 6.3% over 1998. Value increased mainly due to significant growth
in the further processed market while volume growth rose by 2.3%.
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There was an increase in the average retail price paid by consumers
for primary chicken to £2.99 per kilo, a rise of 12p on 1998, although
much of this increase reflected the growth in the portions market.
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In terms of total meat spend, chicken held nearly 32% share of the market. The other major meats together accounted for 36% of meat sales. |
Data Source: Taylor
Nelson Sofres. Year ended 09.01.00
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Volume |
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|
1998 |
%share |
1999 |
%share |
Y/Y% change |
|
|
Chicken |
357,955 |
38.5 |
351,070 |
38.5 |
-1.9 |
|
Beef |
225,289 |
24.2 |
225,505 |
24.7 |
0.1 |
|
Pork |
165,954 |
17.9 |
159,973 |
17.5 |
-3.6 |
|
Lamb |
94,282 |
10.1 |
90,059 |
9.9 |
-4.5 |
|
Turkey |
81,681 |
8.8 |
82,310 |
9.0 |
0.8 |
|
Duck |
4,029 |
0.4 |
3,651 |
0.4 |
-9.4 |
|
Total Volume |
929,190 |
100 |
912,568 |
100 |
-1.8 |
|
Value |
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|
1998 |
%share |
1999 |
%share |
Y/Y% change |
|
Chicken |
1,016,477 |
31.2 |
1,031,830 |
31.8 |
1.5 |
|
Beef |
994,878 |
30.7 |
1,033,030 |
31.9 |
3.8 |
|
Pork |
560,463 |
17.3 |
526,660 |
16.3 |
-6.0 |
|
Lamb |
399,156 |
12.3 |
386,191 |
11.9 |
-3.2 |
|
Turkey |
245,284 |
7.5 |
247,805 |
7.6 |
1.0 |
|
Duck |
26,156 |
0.8 |
14,804 |
0.5 |
-43.4 |
|
Total Volume |
3,242,414 |
100 |
3,240,320 |
100 |
-0.1 |
